Family Owned Advantage Leverage CMA's Volvo Cars of Charlottesville's status as a local, family and employee-owned dealership in Central Virginia to emphasize trust, personalized service, and long-term relationships with customers who value community commitment.

Volvo Expertise Niche Position the dealership as the area's only Certified Volvo Dealer and Service Center for New and Certified Pre-Owned Volvos, highlighting premium service, Genuine Volvo Parts, and specialized maintenance to attract Volvo owners and potential buyers migrating to certified service.

Integrated Tech Stack Use insights from the dealership’s tech partnerships (Optimizely, Amazon/Microsoft Advertising, DataDog/New Relic, Shopify) to tailor digital ad campaigns, optimize the online shopping and service scheduling experience, and present sophisticated digital touchpoints to prospects.

Growth Footprint With revenue in the mid-market range and strong regional ties, target expansion opportunities through corporate partnerships, local fleet programs, and cross-sell of Volvo Certified programs to nearby CMA dealerships and neighboring communities.

Leadership Story Highlight the leadership legacy of the Myers family and President/CEO Liza Myers Borches to build credibility in outreach, share customer-centric driving philosophies, and differentiate in value-based selling for service packages and vehicle purchases.