Market Diversification CMG operates in both B2B and B2C segments within the wholesale marketplace, indicating opportunities to expand into new distribution channels, retail partnerships, and direct consumer engagement strategies to increase sales and brand presence.

Product Expansion With a focus on DVDs and lifestyle goods such as prestige timepieces, there is potential to diversify product offerings into trending categories, leveraging their customer service reputation to attract premium, niche, or trending products aligned with current market demands.

Technological Engagement Utilizing platforms like WordPress, WooCommerce, and Mailchimp, CMG can enhance marketing automation, personalized outreach, and seamless online shopping experiences, supporting efforts to increase order volume and customer loyalty across diverse client segments.

Customer Loyalty Opportunities Given the emphasis on customer service and innovation, implementing targeted loyalty programs and promotional campaigns could drive repeat sales, especially in a competitive market influenced by consumer trends and price sensitivity.

Growth Through Acquisition As CMG is in an industry with fast-changing consumer preferences, actively seeking strategic acquisitions or partnerships with other lifestyle brands and content providers could expand their market share and create cross-selling opportunities in both wholesale and retail channels.