Strong Market Position Complete Merchant Solutions is recognized as a rapidly growing player in the payment technology industry, ranking #15 on the UV50 list in 2017. This indicates a solid reputation and expanding customer base, presenting opportunities to target growth-minded businesses seeking scalable payment solutions.

Focused Product Innovation The launch of the Emvio 1.0 payment plugin demonstrates the company's commitment to developing new, integrated payment tools that simplify transactions. Potential sales efforts can highlight how these innovative solutions reduce friction and enhance merchant experience.

Technological Capabilities With a flexible, scalable API and a focus on security features such as fraud detection and tokenization, CMS caters to clients requiring robust and customizable payment infrastructure. Selling points include security enhancements and API ease-of-use for integration across various industries.

Global Reach and Partnership Recent collaborations, such as the partnership with Ability Clinical, signal the company's capacity to serve diverse sectors and expand globally. There is a sales opportunity to promote CMS’s international capabilities and tailored payment solutions for different markets.

Competitive Financials With a revenue range of $50M to $100M and a focused team size, CMS presents a compelling case for mid-sized enterprises seeking reliable, scalable payment services. Target prospects include growing companies looking for proven technology and financial stability.