Strong Industry Recognition CNH Industrial has recently received multiple awards, including the 2026 Farm Machine of the Year and Silver Medals at the Agritechnica Innovation Awards, highlighting its leadership in innovative agricultural technology which presents opportunities to promote advanced machinery and solutions to targeted agribusiness clients.

Significant Investment Commitment The company's plan to invest nearly $5 billion over five years into U.S. manufacturing and R&D facilities demonstrates a strategic focus on growth and innovation, creating sales prospects for high-tech equipment, supply chain partners, and service providers aligned with expansion efforts.

Market Expansion Activities Participation in prominent trade shows like The Utility Expo 2025 and Brazil Equipo Show 2025 indicates CNH's active efforts to penetrate new markets and customer segments, opening avenues for sales teams to target utility, construction, and international clients.

Technology-Driven Portfolio With a robust technology stack and over 11,000 patents, CNH emphasizes innovation in machinery and services, providing opportunities to offer complementary technologies, upgrades, and maintenance solutions to enhance their product offerings and operational efficiency.

Customer-Focused Sustainability The launch of a new line of lubricants focused on the circular economy reflects CNH's commitment to sustainability, which can be leveraged to promote eco-friendly products and environmentally conscious solutions to clients seeking sustainable equipment options.