Reman Value Driver Offer remanufactured assemblies with warranty to reduce repair times and total cost of ownership for construction equipment fleets, aligning with CNH's sustainability push. Target CNH dealer networks and SRC's customers; emphasize downtime reduction during peak seasons.

Extended Wear Opportunity Capitalizes on new line of extended-wear parts for Case IH and New Holland combines; target farmers and fleet managers seeking longer-life wear parts; cross-sell through existing supplier relationships (Ihle Fabrications) and dealer channels.

Strategic Partnerships Leverage the CNH Industrial and SRC joint venture to access broader remanufacturing capabilities and dealer networks across NAFTA; position CNH Reman as a preferred reman supplier for CNH Parts & Service programs.

Industry Validation Recent media recognition for cost of ownership reduction signals demand in construction equipment sector; use as a proof point when outreach to fleet managers, rental houses, and construction contractors.

Digital & Analytics Utilize the current tech stack and analytics tools to inform targeting and track performance; propose digital catalogs, online quotes, and streamlined ordering to speed parts availability; strengthen marketing to dealers and end users.