Global reach Target international advertisers and content partners by highlighting CNN’s extensive global distribution through CNN International, CNN en Español, and wide online presence, presenting opportunities for multilingual campaigns and cross-border sponsorships.

Digital leadership Leverage CNN Digital’s position as a top online news destination to offer programmatic advertising, data-driven audience insights, and branded content opportunities across web and streaming platforms.

Diversified assets Propose partnerships around CNN Originals, CNN Films, and Newsource, enabling cross-platform sponsorships, co-productions, and licensing deals that extend across broadcast, streaming, and distribution partners.

Programmatic tech Utilize CNN’s tech stack familiarity (Analytics, Nginx, measurement partners) to offer advanced ad tech solutions, viewability guarantees, and customized measurement dashboards for advertisers seeking transparency and performance.

Strategic alignment Position opportunities tied to Warner Bros. Discovery’s ecosystem, including synergies with sports, entertainment, and news assets, to attract large-scale marketers seeking integrated media campaigns and bundled offerings.