Digital Transformation Partner Primera has recently announced a strategic partnership with Clevr aimed at accelerating digital transformation in the retail sector, indicating an openness to adopting innovative technologies and solutions to enhance operational efficiency and customer engagement.

Technologically Active The company utilizes a variety of modern technology stacks including Microsoft 365 and advanced web tools like RequireJS and Font Awesome, showcasing its commitment to a digital-first approach that can benefit from advanced IT solutions and cloud services.

Growing Retail Chain With over 460 convenience stores across the Netherlands, Primera represents a substantial retail network focused on convenience and diverse product offerings, presenting opportunities for supply chain optimization, digital loyalty programs, and in-store technology upgrades.

Cooperative Business Model Owned primarily by independent entrepreneurs and supported by strategic partners such as British American Tobacco, Primera’s cooperative structure facilitates personalized business solutions and emphasizes collaborative growth, presenting opportunities for partnership in retail innovations and product distribution.

Market Potential Operating within a market segment with revenue estimates between 1 and 10 million dollars and involving diverse retail products, Primera offers potential for sales expansion into retail technology, customer experience solutions, and targeted marketing platforms tailored for convenience stores.