Industry Collaboration COAA is actively expanding industry-wide initiatives through partnerships with Dodge Construction Network and the Lean Construction Institute to benchmark performance and identify improvement opportunities, presenting a sales opening for tools and services that support benchmarking, data analytics, and industry surveys.

Owner-Focused Education With offerings spanning Owner Training Institute, COAA Connect conferences, regional workshops, and eForum xChange, there is a clear opportunity to upsell training platforms, courseware licensing, webinar packages, and premium memberships for owners seeking broad, practical project management education.

Project Leadership Recognition COAA hosts and highlights award programs at its Fall Conference, signaling potential demand for sponsorships, event services, and project showcase platforms, as well as tailored marketing packages that align with awardees and industry leaders.

Diverse Owner Network A national membership across higher education, government, healthcare, and K-12 sectors creates cross-sell potential for industry-specific learning tracks, best-practice frameworks, and consulting partnerships that address sector-specific procurement and project delivery needs.

Small Team, Broad Reach Operating with a lean staff (2-10 employees) but a wide chapter network suggests a need for scalable, cloud-based member management, marketing automation, and virtual collaboration tools, offering a sales angle for SaaS platforms and managed services that enable efficient member engagement.