Corporate Wellness Partnerships Target Des Moines area employers with wellness benefit programs by offering on-site events and bundled spa plus aesthetic packages that feature Botox, fillers, and body contouring. Run a pilot with a few mid-size firms and provide discounted employee packages and referral incentives to demonstrate value.

Premium Experience Upsell Capitalize on the resort-style spa experience by creating all-inclusive wellness retreats that combine aesthetic treatments with spa services. Cross-sell post-treatment skincare regimens and memberships, and partner with premium skincare brands to raise average ticket and client loyalty.

Digital Marketing Expansion Expand digital marketing beyond current Facebook and Floodlight usage with local SEO, targeted PPC, and retargeting to grow new bookings and maximize lifetime value. Integrate ad data with scheduling and CRM to improve attribution and lifecycle campaigns.

Luxury Brand Positioning Position Coachlight as a premier beauty and wellness destination by highlighting unique spa amenities and high-end aesthetics. Develop VIP events, influencer collaborations, and a tiered membership program to attract and retain high-value clients and drive referrals.

Operational Modernization Modernize operations with unified scheduling, client records, and inventory management. Leverage Rippling for HR and payroll, strengthen security awareness with KnowBe4, and implement digital onboarding and automated reminders to improve efficiency and client experience.