Community Loyalty Coastal Kia’s strong local presence and community engagement, highlighted by their award-winning status and personalized service, present opportunities to cultivate customer loyalty and increase repeat business through targeted loyalty programs and special offers.

Service Expansion The dealership’s convenient Saturday hours and free vehicle pickup and delivery services suggest potential to upsell premium maintenance packages and aftermarket accessories to existing service customers.

Digital Engagement With their modern tech stack including React, Google Maps, and Algolia, Coastal Kia is well-positioned to leverage digital marketing, virtual showrooms, and online booking tools to attract tech-savvy buyers and expand reach beyond Wilmington.

Product Diversification Given their experienced staff knowledgeable in all vehicle makes and models, there is an opportunity to promote certified pre-owned vehicles and used car sales to diversify revenue streams and target budget-conscious consumers.

Growth Opportunities Revenues between $10M and $25M indicate room to scale operations through new model launches, fleet sales, or partnerships, providing avenues for business development to unlock additional revenue sources.