Market Position Cobb Travel & Tourism is a nonprofit 501(c)6 dedicated to positioning Cobb County as a year-round travel destination, presenting ongoing opportunities to engage local partners, hotels, venues, and sponsors in co-branded marketing initiatives.

Sports Growth Strong emphasis on sports tourism led by the Cobb Sports Alliance, with leadership in event recruitment, marketing, and partnerships—a pathway for sales teams to propose hosting, sponsorships, and turnkey event services.

Leadership & Talent Key executive focus includes a VP of sports sales & engagement and a recent addition of a vice president of group sales, signaling potential for tailored group and corporate travel proposals, incentive programs, and multi-unit collaboration.

Industry Engagement Active participation in industry events (Sports ETA Women’s Summit, Hospitality Industry Outlook, Annual Conference) creates recurring opportunities to network, gather market intelligence, and present bundled travel and events packages.

Financial Scale Revenue range of $25M-$50M and a relatively lean organization (11-50 employees) suggests scalable partnerships with mid-market hospitality providers, venues, and services looking for measurable ROI and high-impact placement.