Digital Marketing Growth Existing Google Ads activity signals a strong foundation for growth. Propose a comprehensive expansion including remarketing, smart bidding, and multi-channel campaigns to attract more prospective members and events. Recommend a data-driven approach with analytics integrated to CRM for improved lead quality and conversion tracking.

Operational IT Modernization Google Workspace adoption supports collaboration and productivity, but there is opportunity to strengthen security, governance, and backup for member data. Offer an IT modernization package including security review, identity management, data protection, and managed Workspace optimization to reduce risk and boost efficiency.

Hosting and Performance Current stack mixes IIS with a CDN via Fastly, presenting an opportunity to modernize hosting and improve site speed and reliability for member signups and event bookings. Propose a migration and modernization plan to cloud hosting with optimized CDN configurations, ensuring fast, resilient experiences across devices.

Security & Observability Sentry usage suggests basic error monitoring; there is room to broaden observability and security monitoring. Offer expanded incident response, proactive vulnerability scanning, and integrated alerting to protect payments and member data, reducing downtime risk.

Membership Tech Upgrade With multiple membership levels and a hospitality focus, the club can benefit from upgraded membership management, CRM, loyalty programs, and integrated POS for events and dining. Propose a vendor assessment and implementation plan to streamline sales, retention, and cross-sell opportunities among members and guests.