Strong Tourism Location Located on Orlando's iconic International Drive and close to major theme parks like Universal Orlando Resort and SeaWorld, CoCo Key Water Park Hotel benefits from high tourist foot traffic, creating opportunities for targeted marketing and package deals for leisure travel.

Family-Friendly Amenities With extensive recreational facilities including a water park, arcade, and multiple dining options, the hotel appeals to family vacation segments, offering opportunities for upselling vacation packages and family-oriented promotions.

Digital Engagement The company utilizes multiple digital tools such as Google Analytics, Facebook Pixel, and AppNexus, indicating a focus on data-driven marketing strategies that can be leveraged for targeted advertising and personalized offers to boost room bookings and water park admissions.

Recent Asset Acquisition Having acquired assets from Groupon in late 2017, CoCo Key has experience in selling bundled ticket packages, opening avenues for partnerships with local attractions, entertainment providers, or online deal platforms to expand reach and increase revenue streams.

Revenue Potential With reported revenues between $10 million and $25 million and a sizable team within the hospitality sector, there is substantial potential to cross-sell ancillary services such as premium accommodations, special event packages, and seasonal promotions to enhance profitability.