Strategic Partnerships Coeliac Australia has a track record of aligning with major retailers to benefit members, evidenced by partnerships with Coles and Woolworths. This signals openness to collaboration and co-branded initiatives that could be expanded into supplier discounts, member perks, or sponsorships with other retailers or brands in the gluten-free ecosystem.

Fundraising Potential With annual revenue between 1M and 10M and a mission focused on funding research, there is opportunity to propose high-impact fundraising campaigns, corporate sponsorship programs, and grant-ready initiatives targeting gluten-free awareness and medical research.

Technology Leverage The tech stack includes Salesforce, WordPress, and AWS, indicating established digital infrastructure. This enables targeted digital marketing, membership growth campaigns, CRM-led donor segmentation, and scalable outreach to health professionals and food service partners.

Member Engagement As a national charity with 11-50 employees, there is potential to upsell premium memberships, paid programs, or training resources for medical professionals, chefs, and foodservice staff to deepen impact and create recurring revenue streams.

Market Positioning Operating in a space with peer organizations in the UK and US suggests opportunities to benchmark best practices, explore international partnerships, and position Coeliac Australia as a leading authority for gluten-free education among healthcare, retailers, and hospitality sectors.