Community Engagement Coeur d'Alene Press maintains a strong local focus on community journalism, covering news, features, and sports in Kootenai County. This presents opportunities for targeted local advertising, sponsored content, and community event marketing to regional businesses and organizations.

Digital Expansion The recent expansion to Hollywood and the use of advanced digital tools like Google Publisher Tag and Facebook Pixel indicate a strategic shift towards digital advertising and online engagement, opening avenues for digital ad services and technology integrations.

Diverse Revenue Streams With a revenue range of $25 to $50 million and a sizable staff, there is potential to offer tailored advertising packages, subscription services, and multimedia content solutions to local and regional clients seeking diverse revenue options.

Targeted Content Opportunities Recent initiatives such as Kid's Book Club and local awards highlight opportunities for content-driven sponsorships, brand awareness campaigns, and niche audience targeting in family and community segments.

Local Authority Having a strong presence in community issues, including legal actions and local government engagement, positions the newspaper as a trusted local authority, ideal for partnerships with civic organizations and government agencies seeking communication channels.