Boutique scale Small team size (2-10 employees) indicates a boutique operation that may rely on close client relationships and high personalization; opportunity to offer tailored marketing packages, scalable services, and white-glove support to retain high-margin retainer partnerships.

Full-service capability As a full-service marketing firm covering branding, strategic planning, media planning/buying, creative, web development, and PR, position Cohlmia Marketing as a one-stop shop for clients seeking integrated campaigns, upsell opportunities into comprehensive programs, and cross-sell across service lines.

Digital readiness Technology stack includes web development, SEO, and modern web practices (PWA, JSON-LD, Yoast SEO, jQuery, PHP); target clients looking to modernize digital estates, improve search visibility, and deploy progressive web apps for better user engagement.

Mid-market potential Revenue range ($1M-$10M) and competitive landscape suggest focus on mid-market brands seeking agile, cost-effective marketing partners; propose scalable retainers, performance-based components, and measurable ROI dashboards to align with buyer expectations.

Geographic and market fit Based in Wichita, KS with services that appeal to regional and national brands; leverage local presence for regional campaigns while offering remote capabilities to win clients outside the footprint, emphasizing responsive communication and case studies from similar size agencies.