Partnership Expansion Opportunity Coins.ph recently partnered with Fasset to launch 'Pinoy Send,' creating an opportunity to target Filipino expatriates in the UAE for international money transfer services.
Brand Ambassador Promotion By hiring two-time Olympic medalist Nesthy Petecio and actress Yassi Pressman as endorsers, Coins.ph has strengthened its brand visibility, offering a chance to leverage their influence for promotional activities and campaigns.
Enhanced User Experience Strategy Through its app updates, including a new Rewards Hub and improved UI, Coins.ph is focusing on enhancing user experience, presenting an opportunity to highlight these updates in marketing efforts to attract and retain customers.
Blockchain Education Initiative Partnerships Collaborating with Tether for the Blockchain Education Initiative in the Philippines opens up opportunities to tap into the educational segment, offering crypto-related learning resources, and potentially converting new users into active customers.
Competitive Market Positioning With revenue ranging between $50M - $100M and existing in a market with giants like Venmo, Western Union, and Alipay, Coins.ph can leverage its competitive position to target customers looking for a trusted cryptocurrency exchange with an established track record.