Colangelo Employee Directory
Advertising ServicesConnecticut, United States51-200 Employees
Colangelo is a mid-sized advertising services firm based in Westport, Connecticut. It describes itself as a team of Brand Behaviorists focused on science-based brand building through Brand Attachment, employing non-traditional research, occasion-based shopper marketing, and purposive design. This approach aims to forge emotional connections between consumers and brands, with the goal of creating lasting attachment and helping brands that are losing share, seeking modernization, or launching. In the advertising services landscape, Colangelo positions itself as a partner that humanizes brands by tying them to human behavior. The Brand Attachment framework is described as influencing buying behavior and giving consumers both a reason to believe and a reason to belong. A notable development is a 2019 partnership with PlaceIQ to drive trial and increase household penetration.
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