Strategic partnerships Partner opportunity with Eyemedvisioncare and Allegiant Care to co-create customized vision benefits offerings that can expand market reach for mid-market employers seeking competitive vision coverage.

Data security risk Address customer data protection concerns by proposing enhanced security controls and breach response services to reassure clients given past phishing and data breach incidents affecting EyeMed Vision Care.

Growth in Dental-Vision cross-sell Leverage the broader insurance portfolio to cross-sell to existing EyeMedVisionCare clients, emphasizing bundled coverage options for families and small businesses in the Mason, OH and Philadelphia areas.

Tech-enabled marketing Offer a tech-forward marketing bundle leveraging the company’s existing stack (Facebook Pixel, Google Analytics, Adobe Experience Cloud) to optimize member acquisition campaigns for vision benefit products.

Mid-market affordability Position as a cost-conscious vision benefits provider with scalable plans suitable for smaller employers who need competitive pricing, positioning against larger incumbents in a high-revenue segment.