Eco-Friendly Partnerships Colgate Mattress has a strong focus on sustainability, as seen by their partnership with Tom's of Maine to introduce fully recyclable tubes. This eco-friendly approach presents an opportunity for sales professionals to leverage their environmentally conscious customer base.

Award-Winning Recognition With multiple industry awards under its belt, including the Cribsie Awards for New Arrivals, Colgate Mattress has established a reputation for quality and innovation. Sales development representatives can use this recognition to highlight the superior quality of their products and attract customers seeking award-winning baby products.

Expansion into New Markets The recent launch of the zenBaby collection and the Monarch II Deluxe crib mattress indicates Colgate's continuous expansion and innovation in product offerings. This presents a prime opportunity for business development professionals to capitalize on the buzz around these new launches and target customers seeking cutting-edge baby products.

Strategic Partnerships Collaborations with renowned organizations like Moms on Call and Baby Safety Zone showcase Colgate's strategic partnerships that boost brand visibility and credibility. Sales teams can leverage these partnerships to establish trust with customers and tap into new market segments through co-marketing efforts.

Premium Quality Assurance As a family-owned business with a 60-year heritage in manufacturing premium crib mattresses, Colgate Mattress prides itself on quality assurance and product safety. Sales professionals can use this heritage to position the brand as a trusted provider of safe and comfortable sleep solutions for infants, appealing to customers prioritizing quality and safety for their little ones.