Expanding Tour Portfolio Collette's recent launch of over 50 small group tours through its Explorations brochure and the addition of 20 new tours for 2026 signal a growing and diverse offerings portfolio, creating opportunities to cross-sell and customize travel packages to various customer segments.

Geographic Growth Focus With strategic promotions in Australia, New Zealand, and partnerships in North America such as the Roanoke Parks and Weyburn Chamber collaborations, Collette is expanding its reach into new regional markets, presenting avenues for localized marketing and partnership-driven sales initiatives.

Digital Engagement Enhancements The launch of an improved traveler portal indicates a focus on digital engagement, providing a platform to upsell personalized experiences, promote special offers, and streamline the booking process to attract tech-savvy travelers.

Sustainable and Responsible Travel Collette emphasizes responsible travel aligned with its core values and community initiatives, appealing to customers seeking meaningful and sustainable travel experiences—a good angle for targeted marketing and premium package offers.

Strong Financial Position With a revenue range of one to ten billion dollars, Collette’s robust financial health offers opportunities for partnerships, corporate travel programs, and premium tour packages, catering to high-value clients and business collaborations.