Advisor Engagement Collette places strong emphasis on travel advisors and has recently launched multiple resources to support them, including Guided Advantage selling playbook and dedicated training modules. This signals an opportunity to position enhanced partnerships, co-branded marketing, and advisor-focused incentives to drive premium bookings.

Expansion Signals Recent expansion of offices in Australia and New Zealand and a broader product portfolio indicate an ongoing growth phase in Oceania. Sales opportunities exist to align with regional travel trade partners, expand local inventory, and cross-sell new itineraries to affluent Western markets.

Sustainability & Responsible Travel Collette is positioning travel as a force for good with initiatives like Collette Cares and a focus on responsible travel strategies. There is potential to develop sustainability-aligned itineraries, partner with eco-conscious brands, and market responsible travel credentials to attract value-driven travelers.

Experience Expertise With over 170 guided tours and a history dating to 1918, Collette markets deep cultural experiences and off-the-beaten-path adventures. This presents opportunities to upsell premium experiential add-ons, private tours, and bespoke group experiences through travel advisors and corporate partnerships.

Technology Enablement The tech stack includes LearnUpon, Azure, and content tools, signaling a mature platform for training, partner enablement, and digital marketing. Propose integrated partner programs, standardized sales enablement assets, and data-driven targeting to accelerate bookings and partner satisfaction.