Large retailer base Collins Brothers serves over 13,000 retailers with a catalog of 1,400+ products, indicating strong distribution reach and regular reorder opportunities for bar supplies, accessories, and non-alcoholic essentials.

Growth potential With revenue in the 10–25 million range and a history of price reductions under new ownership since 2012, there may be room to upsell premium lines, exclusive SKUs, or bundled value packs to maintain competitive pricing while improving margins.

Digital readiness Active technology stack including Shopify, Amplitude, Klaviyo, Mautic, and AWS suggests readiness for e-commerce enhancements, CRM segmentation, and targeted cross-sell campaigns to retailers and end customers.

Payment flexibility Support for multiple payment methods (Google Pay, Venmo) signals a customer-friendly purchase experience; opportunities exist to introduce additional B2B payment options, terms, or financing for larger retailer orders.

Market positioning As a long-standing supplier of 1700+ products focused on retail liquor accessories and bar supplies, Collins Brothers can partner on seasonal promotions, private-label opportunities, or exclusive assortments to differentiate from competitors.