Audience Focus Target attrac­tions and events for family-friendly entertainment experiences given a mid-sized local club with a regional footprint, emphasizing memberships, classes, and performances as recurring revenue streams.

Digital Channels Leverage the existing Wix and Wix eCommerce presence to offer ticketing, merchandise, and class packages online, with potential upsell opportunities through email campaigns powered by Microsoft 365.

Growth Potential Capitalize on revenue scale and community ties by pursuing partnerships with local schools, youth organizations, and wellness programs to expand events, private bookings, and sponsored showcases.

Tech Enablement Enhance operations and customer experience by integrating analytics and monitoring via Google Cloud and Sentry, enabling better event planning, performance tracking, and issue resolution for a smoother member journey.

Competitive Edge Position as a regional figure skating hub with a compact team, emphasizing safety standards, coaching quality, and family-centric programs to differentiate from larger clubs while pursuing scalable online sales and community engagement.