Local market leadership Large capacity arena with the state’s largest indoor venue position, offering scalable event and sponsorship opportunities to reach broad Columbia Midlands audiences.

Strategic partnerships Recent collaborations such as family ticket promotions with local media and lifestyle brands suggest potential for co-branded marketing partnerships, sponsorship packages, and experiential activations to drive attendance and brand visibility.

Diverse events Hosting college basketball, concerts, comedy, trade shows, graduations, and family shows indicates cross-market selling angles for corporate events, university affiliations, and entertainment sponsors year-round.

Tech stack Utilizes digital tracking and analytics tools (DoubleClick Floodlight, Chartbeat, Google Tag Manager) and modern web technologies, enabling data-driven advertising, retargeting, and performance marketing partnerships.

Growth potential Revenue in the mid-range and a mid-sized employee base present an opportunity to upsell premium experiences, sponsorship packages, and venue services to regional brands seeking high-visibility, high-traffic venues.