Large addressable market Target their range and retail operations for upsell opportunities in firearm rentals, ammunition, safety gear, and armorer services to strengthen one-stop shooting day experience.

Range of the Year Leverage prestige from the 2013 NSSF Range of the Year recognition to pursue partnerships, sponsorships, training programs, and co-branded events that boost foot traffic and brand loyalty.

Technology stack Offer modern inventory, point-of-sale, and customer experience solutions compatible with their existing AWS, WordPress, and AXIS RMS setups to improve operations, analytics, and upsell triggers.

Growth potential With 11-50 employees and annual revenue in the low-mid millions, present scalable equipment upgrades, training curricula, and safety education packages to expand per-customer spend.

Public exposure Explore content sponsorships, YouTube tutorials, and social media campaigns to attract new enthusiasts, drive range bookings, and create demand for ancillary services like armorer work and retail.