Niche Market Leadership Color Store is the exclusive full-service Benjamin Moore retailer in Omaha, providing a unique opportunity to target customers seeking premium, eco-friendly paint options and personalized service in the local market.

Eco-Friendly Product Focus With a comprehensive line of zero-VOC and low-odor paints like Natura and Aura, the company appeals to environmentally conscious consumers and professionals looking for healthier, higher-quality painting solutions.

Technology-Enhanced Service Utilizing advanced tech stacks such as AWS, ASP.NET, and modern web tools, Color Store can leverage digital marketing and online sales strategies to expand reach and improve customer engagement.

Growth Potential As a small team specializing in eco-friendly paints with a dedicated market niche, there is significant opportunity to upsell related products, offer painting accessories, and develop partnerships with local contractors and interior designers.

Competitive Differentiation Color Store’s exclusive status and focus on environmentally friendly products position it well against larger generic competitors, providing a compelling selling point to eco-conscious consumers and premium project clients.