Wholesale Network Leverage the House of VXN wholesale platform to scale Color Up CBD sales through estheticians, spa owners, boutique operators, and wellness practitioners nationwide. Develop targeted wholesale programs with tiered pricing, co-branded SKUs, and private-label opportunities to expand distribution and accelerate market reach through partners already in Color Up's ecosystem.

CBD Beauty Focus Capitalize on CBD and clean beauty differentiation by pitching to retailers seeking hemp-derived skincare and wellness products. Offer exclusive blends, sampler kits, and educational resources to spas, clinics, and boutique retailers aligned with wellness trends and transparent cannabis messaging.

Female-led Advantage Highlight the fully women-owned orientation as a selling point to attract women-led retailers and wellness businesses. Propose partnerships and co-marketing with other women-owned brands in the House of VXN network, leveraging storytelling to boost retailer engagement and consumer trust.

Marketing Enablement Leverage the strong digital marketing stack to support wholesale partners with data-driven campaigns and onboarding. Offer co-branded performance marketing, product personalization, and digital education assets to drive partner adoption and retail conversions.

Innovation Pipeline Capitalize on product innovation with exclusive drops and private-label opportunities. The Wash Up line demonstrates ongoing R&D and offers retailers a differentiating, limited-edition CBD skincare or botanical product to attract new customers and renew shelf interest.