Partner-centric Growth Leverage CBT’s dual focus on suppliers and liquor license holders to craft bundled growth programs that expand distribution across Colorado and accelerate sell-through for new brands while strengthening existing brand presence.

Small Team Agility With a lean workforce, there is an opportunity to scale through strategic partnerships, outsourced sales support, and targeted outbound campaigns that maximize impact per rep while maintaining high-touch relationship management.

Supplier Relationships Position CBT as a collaborative growth engine for brand owners by offering co-marketing initiatives, data-driven assortment reviews, and field execution plans that unlock incremental shelf space and retailer buy-in.

Market Expansion Target opportunities with emerging or underrepresented wine and spirits brands seeking to break into Colorado or expand existing footprints, leveraging CBT’s local network of 1,500 license holders as a rapid distribution channel.

Revenue Optimization Propose value-added services such as brand development support, sell-through analytics, and performance-based incentives to drive profitability for both suppliers and the distributor, given current revenue under one million.