Policy engagement Target opportunities around regulatory and policy education services, leveraging CHCA's focus on legislative and public policy issues to offer compliance training, webinars, and conferences that streamline long-term care regulatory adherence.

Education partnerships Position managed education programs and certification tracks as a value add for CHCA members, offering scalable online webinars and on-site workshops tailored to Colorado long-term care providers.

Tech-enabled outreach Leverage CHCA’s existing tech stack and communications channels (Microsoft 365, LinkedIn, Twitter typeahead, and web presence) to deliver targeted content, event invitations, and member engagement tools that can be co-branded with partners.

Events and recognition Sponsor or speak at CHCA events such as Spotlight on Excellence Awards to gain visibility among decision-makers in Colorado long-term care communities and to generate lead flow for relevant services.

Financial alignment With revenue in the $1M–$10M bracket and a focused member base (11–50 employees per organization), tailor affordable, scalable solutions (subscription or tiered training) designed for small to mid-sized long-term care providers.