CRM Growth Colorado Mesa University uses Salesforce and Audience Studio for marketing and student engagement. There is an opportunity to expand CRM driven enrollment marketing, donor and alumni campaigns, and data analytics with training and managed services. Propose solutions such as Salesforce optimization, data integration, dashboards, and campaign management to boost recruitment and fundraising efficiency.

Athletics Partnerships CMU is actively evolving its athletics program after ending a prior sponsorship and hiring a new head coach. This presents opportunities for sponsorships, athletic apparel deals, game day technology, and revenue generation through digital ticketing, advertising, and sponsor activations. Propose product packages around athletic CRM, sponsorship management, and ecommerce for merchandise.

First Gen Focus CMU was recognized as a first generation serving institution, reflecting a large population of first generation students and emphasis on student support. This creates demand for student success platforms, tutoring tools, mentoring, and career readiness solutions, along with grant management and targeted outreach programs.

Regional Collaboration CMU engages with local libraries and community organizations such as Rec4Kids and Montrose Library. This suggests opportunities for content licensing, digital learning platforms, library management services, and shared community outreach initiatives that can be monetized with education partnerships.

Tech Enablement CMU has a tech stack that includes Salesforce, Audience Studio, Softdocs and Microsoft 365. There is potential to offer system integration, data governance, cybersecurity, and learning management system optimization to improve student services, digital learning, and compliance.