Strategic partnerships CTS has ongoing and renewing partnerships with USA Water Polo, USA Diving, U.S. Masters Swimming, and ongoing NCAA/Olympic-affiliated events, indicating a strong channel for sponsorships, venue integration, and bundled timing solutions for major aquatic events.

Global event footprint With products used in international championships and multi-nation events, CTS can target global aquatics venues and national federations for premium timing/display systems, offering scalable packages for stadiums, complexes, and municipal pools.

Product innovation Recent launches like AquaSync real-time streaming, Infinity Pro Start System, Championship Elite, and Virtual Meet Software demonstrate CTS’s focus on advanced timing, streaming, and start/finish automation—opportunities to upsell to upgrade existing venues.

Growth through exposure Being a PlayCore portfolio company positions CTS to leverage cross-brand play ecosystem, education, and outreach programs to sell integrated stadium and recreation solutions to community facilities and municipal recreation departments.

Mid-market focus With a mid-market employee base and revenue in the multiple millions, CTS can target regional universities, club teams, and high-volume aquatic centers that require reliable, scalable, and high-precision timing and display systems, including service contracts.