Growth opportunity Target mid-market hospitality operators and management companies similar to Columbia Hospitality by offering scalable solutions in HR, training, and operations, leveraging their stated emphasis on values-driven service and entrepreneurial energy.

Security uplift Capitalize on recent data breach events by offering comprehensive cybersecurity, data protection, and incident response services tailored to hospitality firms to restore trust and protect guest data.

People strategies Propose integrated HR and culture programs including recruitment, onboarding, and engagement platforms aligned with their recognition as a top employer, to attract and retain talent in a competitive hospitality market.

Tech optimization Position advanced operations and guest experience platforms that integrate with their existing tech stack (Yardi, FareHarbor, Microsoft Dynamics GP) to improve reservations, financials, and performance analytics.

Brand expansion Leverage their national reach and brand positioning to offer consultancy and operational expansion services for distinctive venues, including new market entries and brand partnerships.