High-value market Target high-net-worth NYC property owners and developers in Manhattan and Brooklyn who have likely transacted with Susanne Columbia and Todd Vitolo or similar brokers, highlighting opportunities for luxury condos, co-ops, and new developments.

Expansion signals Leverage their track record of over $1B in NYC sales to pursue listings for premium neighborhoods and upcoming developments, as well as potential brokerage partnerships with larger firms seeking specialized local expertise.

Tech-enabled outreach Utilize their tech stack (Google Ads, Email marketing, live chat) to run targeted campaigns for exclusive listings, developer pre-sales, and off-market opportunities; emphasize efficiency and client-centric services.

Performance credibility Position them as a credible referral source for high-end buyers and sellers by showcasing demonstrated sales history, breadth of neighborhood coverage, and hands-on client service to convert leads into listings.

Collaborative potential Identify co-listing and cross-sell opportunities with comparable firms in the Compass ecosystem and among similar brokerages with large agent networks to expand reach for luxury properties and new developments.