Strategic Partnerships Columbus Blue Jackets have recently formed partnerships with Line Change, City of Columbus, and Fan Supply, reflecting a focus on collaborations that could open up new sales channels and branding opportunities.

Expansion Efforts The addition of Josef Boumedienne as an assistant coach indicates growth and potential expansion plans by the Blue Jackets, signaling opportunities for strategic partnerships or sponsorships as they enhance their team.

Marketing Promotions With the launch of Black Friday promotions and offers, the Blue Jackets are actively engaging fans and customers, presenting opportunities for targeted sales campaigns and merchandise sales during peak shopping seasons.

Talent Acquisitions The hiring of Alexandre Texier and Josef Boumedienne showcases the team's investment in talent, potentially leading to increased fan engagement and merchandising opportunities tied to new player signings and coaching staff.

Competitive Positioning In comparison to similar companies such as Minnesota Wild and Chicago Blackhawks, the Columbus Blue Jackets' revenue falls within the $10M - 50M range, indicating room for growth and potential market share capture in the sports industry.