Partnerships Diversification The Columbus Blue Jackets have recently expanded their partnership portfolio by collaborating with Butch Bando's Fantasy of Lights, Line Change, City of Columbus, and Fan Supply. Leveraging these diverse partnerships can open avenues for joint marketing initiatives and promotional activities to drive ticket sales and fan engagement.

Merchandise Innovation By partnering with Line Change to introduce fashion-forward, minimalist designs aimed at female fans, the Blue Jackets have shown a commitment to diversifying their merchandise offerings. Capitalizing on this market segment can lead to increased merchandise sales and brand loyalty among a broader demographic.

Fan Experience Enhancement Announcing extensions with radio partners like 97.1 The Fan and Columbus Alternative 105.7 showcases a focus on enhancing the fan experience beyond the game. Leveraging these partnerships to provide exclusive fan content or promotions could drive fan loyalty and potentially boost ticket sales and game attendance.

Talent Acquisition Strategy The recent hiring of Josef Boumedienne as an assistant coach indicates the Blue Jackets' focus on strengthening their coaching staff. Utilizing this addition to enhance player performance and team success can generate positive publicity and potentially attract more fans to attend matches.

Innovative Promotions Launching Black Friday promotions and offers demonstrates the Blue Jackets' commitment to driving ticket sales through innovative marketing strategies. By capitalizing on festive events and creating attractive promotional deals, the team can attract more attendees to games and increase revenue.