Exclusive Partner Benefits Columbus Blue Jackets are actively seeking partnership opportunities, as shown by recent collaborations with brands like Butch Bando's Fantasy of Lights and Line Change. Partnering with the Blue Jackets can offer exclusive promotional benefits and access to a diverse fanbase.

Expansion in Fan Engagement The Blue Jackets' recent initiatives, such as launching Black Friday promotions and partnering with fashion brands like Line Change, indicate a focus on enhancing fan engagement. Leveraging these expanded marketing efforts can attract new fans and drive ticket sales and merchandise purchases.

Strategic Marketing Extensions By extending partnerships with entities like the City of Columbus, Fan Supply, and local radio stations, the Blue Jackets are solidifying their presence in the community and reaching wider audiences. Sales professionals can capitalize on these strategic marketing extensions to tap into diverse consumer segments.

Enhanced Coaching Team The addition of Josef Boumedienne as an assistant coach showcases the Blue Jackets' commitment to building a strong coaching team. Sales representatives can leverage this improvement in the coaching staff to resonate with hockey enthusiasts and drive engagement through team performance narratives.

Competitive Revenue Range With revenue in the range of $10M - $50M, Columbus Blue Jackets sit within a competitive bracket among similar NHL teams. Understanding the financial standing of the Blue Jackets and their market positioning can guide sales professionals in tailoring partnership proposals and sales strategies effectively.