Growing Local Market The Columbus Dance Centre serves a diverse local community in Columbus, Ohio, including both adults and children, with a focus on beginners to competitive dancers. There is significant potential to expand marketing efforts within the local area to attract more students, especially in niche dance styles and special events such as weddings.

Broad Dance Offerings With a wide range of dance styles and flexible class options for singles and couples, the company can capitalize on cross-promoting dance genres and private sessions to increase revenue streams. Offering promotional packages for multi-style lessons can attract new clients interested in comprehensive dance education.

Digital Engagement The company utilizes website marketing tools including Google Analytics and PayPal, indicating an openness to online sales and class bookings. Enhancing digital marketing and online advertising could bolster lead generation and conversion, especially targeting special occasions like weddings and social dancing events.

Event and Corporate Partnerships Considering their focus on social and competitive dance classes, there is an opportunity to collaborate with local event venues, wedding planners, and corporate team-building programs to offer dance workshops and group classes, expanding revenue options beyond traditional classes.