Hybrid Fitness Opportunity Capitalize on the company’s shift to Hybrid Fitness by targeting partnerships or product bundles for at home and in-gym training solutions, including the Throwdown FIT app ecosystem and FXD Bench to broaden consumer reach.

Diverse Revenue Channels Leverage their move into consumer storefronts and online platforms to present cross-sell opportunities with complementary fitness gear, apparel, and training accessories to expand average order value.

Athlete Performance Cred Position premium, performance-focused equipment and training tools to professional and everyday athletes by highlighting safety innovations and proven effectiveness developed with world-class athletes.

Growth Through Commerce Target expansion into direct-to-consumer channels and international markets via Shopify and related tech stack, offering marketing automation, fulfillment, and post-purchase engagement solutions.

Strategic Alliances Explore partnerships with gyms, fitness influencers, and event promoters to co-promote products, sponsorships, and sponsored fitness challenges aligned with their brand and app offerings.