Target Residential Customers Since Comfort Now specializes in new air conditioner installations and replacements for both new construction and existing homes, there is a significant opportunity to market to homeowners seeking reliable and professionally installed HVAC systems, especially those prioritizing energy efficiency and indoor climate comfort.

Upsell Maintenance Services With their emphasis on biannual servicing and troubleshooting expertise, there is potential to offer ongoing maintenance contracts and service plans to ensure system longevity and peak performance, increasing recurring revenue streams.

Indoor Air Quality Focus Offering additional air filtration and purification products addresses the rising consumer demand for healthier indoor environments, presenting opportunities to cross-sell air quality enhancements during HVAC system installations or servicing.

Leveraging Local Presence Located in Visalia with a small team, Comfort Now can capitalize on personalized, community-based marketing strategies such as local promotions or participation in community events to strengthen customer relations and drive local sales.

Digital Engagement Potential Utilizing existing digital tools like Facebook Pixel and website presence, the company can target local online audiences for advertising campaigns, promotions, and educational content to expand brand awareness and generate leads in the regional market.