Strategic Venue Profile A full-service regional hotel with a large 20,000 sq ft conference center capable of hosting up to 1000 attendees, plus on-site restaurant, catering options, and proximity to major venues and transport hubs. This presents cross-sell opportunities for event packages, corporate retreats, and wedding business.

Family and Groups Growth Family-friendly entertainment including an on-site indoor water park called Splash, combined with a restaurant and bar, appeals to multi-generational groups. Target marketing to family reunions, school groups, and local organizations seeking year-round togetherness experiences.

Awarded Hospitality Quality Recognized with Platinum Awards for outstanding excellence within the Choice Hotels ecosystem, signaling strong brand alignment and potential for upsell within loyalty programs, repeat business, and referrals from a network of affiliated properties.

Tech and Accessibility Uses modern tech stack and offers high-speed internet and business-center access, suggesting opportunities to promote enhanced meeting packages, AV services, online booking incentives, and desktop-ready corporate travel solutions to capture MICE demand.

Revenue Scope Reported revenue in the $10M–$25M range with a mid-sized employee base, indicating room for expansion through corporate contracts, government/commercial procurement, and long-stay business traveler programs in Green Bay’s corporate corridor.