Educational Expansion The launch of Certification 24/7, offering on-demand educational sessions, indicates a growing demand for continuous professional development among case managers. Sales teams could explore partnerships or content sponsorship opportunities to enhance engagement and expand educational offerings.
Industry Recognition The company'sAim to be recognized as a premier provider of case management certification positions it as a leader in healthcare professional accreditation. There may be opportunities to collaborate on brand positioning or joint ventures with organizations seeking reputable certification standards.
Strategic Collaborations Recent partnerships, such as with AstraZeneca, showcase a tendency for the CCMC to work with major healthcare firms on educational initiatives. This suggests potential for expanding collaborations with pharmaceutical and healthcare providers to develop specialized training programs.
Digital Engagement The use of various tech tools including Facebook Pixel and cloud services indicates a focus on digital outreach and data-driven marketing. Leveraging digital channels can help identify and target healthcare organizations or professionals interested in certification and training services.
Market Insights Released surveys and reports on CCM certificants reveal valuable industry data. Content marketing or consultative sales approaches could be effective in engaging healthcare organizations seeking insights into case management trends and workforce development needs.