Expanding Retail Presence Common Citizen has actively been growing its retail footprint through acquisitions like LIV Cannabis Co. and expanding its customer base in Michigan, indicating a readiness to scale retail partnerships and product distribution channels.

Product Innovation & Partnerships The company's exclusive collaborations, such as with OmuraTM for vaporizing technology and Tyson 2.0 for product launches, offer opportunities to introduce new, innovative product lines to target a broader consumer segment.

Community Engagement With initiatives like the community reinvestment program and strategic partnerships with Cannaclusive, Common Citizen demonstrates a strong commitment to social responsibility, presenting opportunities to engage with brands that prioritize ethical and community-focused branding.

Market Competitiveness As a notable competitor to leading market players like Skymint and Lume Cannabis Co., Common Citizen's strategic growth and product positioning suggest potential for partnership or joint ventures within the Michigan cannabis market.

Financial and Workforce Growth With revenue estimates between 100 and 250 million dollars and plans to hire an additional 70 employees, the company exhibits financial stability and expansion readiness, offering prospects for B2B collaborations, supply chain expansion, and sales growth opportunities.