Niche market leader CMI is the world’s leading LGBTQ market research and training resource with a long-standing presence since 1992, presenting a strong credibility base to engage clients seeking LGBTQ+ insights.

Strategic partnerships Recent collaborations with local chambers and city initiatives (Detroit LGBT Chamber, City of Detroit programs) indicate appetite for joint research and community-driven market intelligence, signaling opportunities for co-branded studies and sponsored surveys.

SaaS and tech stack Adopted digital tooling across advertising and analytics platforms (Microsoft Advertising, DoubleClick Floodlight, Bing Ads, AWS, Google Search Console) suggests potential for offering data-driven marketing services, tracking, and analytics packages.

Growing revenue range Reported revenue in the moderate enterprise range ($10M–$25M) with small, specialized team size implies openness to scalable services, training programs, and outsourcing partnerships to expand capacity.

Market visibility Active coverage in LGBTQ+ market research and ongoing annual surveys (GGBA partnership, broader community surveys) presents recurring opportunities for annual research programs, benchmarks, and tailored insights for sponsors.