LGBTQ Market Leader Positioned as the world’s #1 resource for LGBTQ market research and training since 1992, CM&I offers deep domain expertise to clients seeking targeted LGBTQ insights, making them a compelling partner for brands expanding inclusive marketing programs.

Strategic Partnerships Recent collaborations with local chambers and city initiatives (Detroit LGBT Chamber, Detroit city partners) indicate CM&I’s strength in co-creating community-informed research. There is an opportunity to propose multi-organization, shared-sponsor studies and regional market assessments.

Data and Tech CM&I features a robust tech stack for digital advertising and analytics (AppNexus, DoubleClick Floodlight, Google Analytics, AWS, etc.), suggesting potential for selling integrated research-led advertising solutions, analytics dashboards, and retargeting-centric campaigns.

Financial Scope With estimated revenue in the tens of millions and a lean employee base, there is room to upsell mid-size to larger brands on expanded research services, ongoing tracking, and customized insights packages to maximize ROI.

Industry Networking Active involvement with LGBTQ business associations (GGBA, LGBTQ market research networks) creates a warm doorway for partnership offers, joint research initiatives, and sponsorships that broaden reach and credibility for potential clients.