Strategic partnerships Compassion & Choices recently partnered with the American Society of Aging and knollwood, indicating openness to collaboration with nonprofits, professional associations, and community organizations. This suggests sales opportunities around alliance programs, joint educational initiatives, and co-branded outreach to professionals and older adults.

Executive leadership A new President & CEO (Kevin Díaz) appointed in June 2025 signals potential shifts in strategy and priorities. Sales teams can focus on high-level partnerships, fundraising, and impact-driven programs that align with leadership’s vision and timelines.

Policy & education Active involvement in end-of-life policy, health law events, and community death literacy projects shows a demand for education, policy resources, and programmatic content. There are opportunities to offer training, toolkits, and policy advocacy solutions to healthcare organizations and aging services.

End-of-life programs Recent initiatives like Essential Conversations and The Community Death Literacy Project indicate a growing emphasis on patient-provider communication and community engagement. Potential sales angles include patient education materials, facilitation services, and digital platforms for end-of-life discussions.

Scale and funding With a revenue range of 25M-50M and 51-200 employees, the organization is mid-sized and likely pursuing scalable programs with measurable impact. This offers opportunities for grants-ready partnerships, sponsorship packages, and technology-enabled programs aligned with budget cycles.