Expanding Market Presence Complete Auctions & Estate Sales targets a broader customer base in the US retail luxury goods sector, suggesting opportunities for developing customized marketing strategies and exclusive auction events to attract high-net-worth clients.

Digital Engagement With a tech stack that includes Snowplow, Cloudflare, and Video.js, the company emphasizes a digital-first approach which can be leveraged to enhance online bidding experiences and increase customer engagement through targeted digital marketing campaigns.

Revenue Growth Potential Operating within the $1M to $10M revenue range and positioning alongside larger competitors like Sotheby's and Christie's indicates significant room for growth, especially through strategic partnerships and expanded marketing efforts tailored to luxury goods buyers.

Niche Focus Advantage Specializing in estate sales and auctions with a fair and ethical approach presents an opportunity to differentiate in the luxury market, appealing to clients seeking trustworthy and transparent auction services.

Targeted Client Outreach Given the company's small size, personalized outreach and bespoke services for estate executors and high-end collectors could help build loyalty and capitalize on the growing trend of estate liquidation and luxury resale.