Award-winning leverage Highlight the company’s CotY awards from 2020 as a social proof to open conversations about premium design excellence and potential premium cabinet projects.

Mid-market target With 11-50 employees and annual revenue under $1M, position as a growth partner for similar boutique design firms or regional builders seeking scalable custom kitchen solutions.

Local expansion Emphasize Melbourne, Florida presence to tailor proposals for local contractors and real estate developers, exploring partnerships for residential remodels and new builds in the area.

Tech-enabled efficiency Leverage their tech stack (Squarespace, Google Workspace, JSON-LD, Analytics tools) to propose integrated digital project management, online configurators, or ERP-lite solutions to streamline design-to-install processes.

Growth opportunities Given revenue under $1M and benchmarking against peers with higher scales, pitch strategic collaborations, showroom partnerships, or co-marketing with suppliers to broaden reach and win larger cabinet contracts.