Strategic partnerships Recent and notable partnerships with Hewlett Packard Enterprise indicate a channel-focused growth strategy and a demand for scalable IT solutions. This presents an opportunity to position complementary managed services, cloud optimization, and integration offerings that align with HPE-enabled deployments.

Geographic expansion Expansion into the United States, including relocating headquarters to Syracuse and building northeastern US sales capacity, signals increased cross-border demand. Sales targets could focus on US-based managed services, security, and collaboration tools to support expanded operations.

Microsoft ecosystem Launch of CxMSB focused on maximizing Microsoft investments shows deep engagement with Microsoft technologies. Opportunities exist to upsell in Microsoft 365 optimization, Azure migrations, security postures, and DevOps tooling to existing and new Canadian clients.

Cybersecurity emphasis Acquisition of SynerSolutions Technologies, a cybersecurity-focused firm, reinforces a strategic push into security services. This opens doors for comprehensive cybersecurity assessments, managed security services, and threat monitoring for clients in defense, finance, and healthcare.

Innovation-led positioning Positioning around experience design, collaborative culture, and ‘experience by design’ suggests cross-sell opportunities in UX/RI design, customer journey analytics, and technology modernization projects that combine people, process, and platforms.