SMB Reconciliation Concil's core offering—card payment and accounting reconciliation—addresses a common SMB pain of manual, error-prone processes. Target mid-market retailers, e-commerce platforms, and hospitality businesses that handle multiple payment methods. Position as a tailored integration for POS systems and Brazilian PSPs to deliver faster time-to-value and measurable error reductions.

ERP Integrations There is a clear opportunity to promote connectors between Concil and major Brazilian ERP and accounting solutions such as TOTVS, Linx, SAP Brazil, and other tax-compliance tools. These integrations enable seamless data flow from payments to the general ledger, lowering manual effort and audit risk. Approach: pursue partnerships with ERP vendors and offer co-branded pilots for growing merchants.

Bank Partnerships Concil could pursue co-sell arrangements with banks and card processors to onboard merchants jointly. Merchants who recently expanded payment methods or changed acquirers are likely receptive to a bundled reconciliation and dispute-management solution. Sales motion includes joint webinars, referrals, and packaged pricing for bundled payment reconciliation and chargeback support.

Risk & Compliance Position Concil as more than a reconciliation tool by highlighting analytics, anomaly detection, and audit-ready reporting for regulatory compliance and chargeback reduction. This appeals to retailers in regulated sectors and those needing stronger financial controls. Upsell path includes add-on analytics dashboards and automated reporting modules.

Regional GTM Leverage a security-forward stack and Brazil-focused footprint to scale across LATAM through regional partnerships, fintech accelerators, and payment-network collaborations. Emphasize reliability, data sovereignty, and tax-compliant processes to win merchants expanding beyond Brazil. Tactics include localized marketing, regional case studies, and channel partnerships with local resellers and systems integrators.