Residential and Commercial Coatings Target contractors and property developers working on driveways, patios, pool decks, and walkways who need durable concrete coatings with aesthetic customization such as brick, tile, slate, or marble finishes.

Dealer Network Reach Leverage CTi’s nationwide and international dealer network (US and 22 foreign countries) to identify distributors seeking exclusive or enhanced product lines, training, and marketing support to expand their offerings.

Training and Education Capitalize on CTi’s ongoing and remote training programs to position value-added services for dealers and installers, offering certification, technical updates, and remote learning to accelerate adoption and upsell high-margin coatings.

Finance and Growth Align with CTi’s mid-market scale (Revenue $25M-$50M, 51-200 employees) to propose expansion projects, multi-site rollouts, and large residential/commercial installations where consistent coating performance reduces maintenance costs.

Sustainability and Durability Position CTi coatings as protective solutions against salts, de-icing agents, mold, and mold-related damage, targeting property managers and building owners seeking long-term value, warranty-backed performance, and cost savings on upkeep.