Geographic expansion Sprungli has demonstrated international growth with a new location in Austria (Vienna Airport) and partnerships with major airlines (Lufthansa Group SWISS and Swiss Private Aviation). Leverage these expansion channels to propose airport duty-free promotions, airline catering contracts, and cross-border distribution opportunities in Europe.

B2B partnerships Established collaborations with airlines and premium service providers indicate appetite for exclusive product offerings. Explore corporate gifting programs, in-flight and lounge menus, and co-branded confectionery lines to tap into business travel and premium experiences.

Premium product strategy Portfolio highlights include Luxemburgerli, Truffes du Jour, Grand Cru Absolu and single-origin cacao initiatives. Position for high-margin, limited-edition bundles, seasonal assortments, and luxury gift sets targeting holiday seasons and corporate events.

Online & data-driven Tech stack includes analytics and personalization tools (Google Analytics Enhanced eCommerce, Emarsys, Hotjar). Prioritize targeted online campaigns, regional e-commerce promotions, and personalized product recommendations to boost direct-to-consumer sales and loyalty.

Sustainability & provenance Emphasis on high-quality ingredients (single-origin cacao, short ingredient lists) aligns with premium, ethically-minded consumers. Develop storytelling-led campaigns for sustainability-minded retailers, hotels, and premium outlets seeking traceable, responsible confectionery suppliers.