Strategic sponsorship focus Connect Partnership Group specializes in representing and selling sponsorships, naming rights, and other media assets in sports and entertainment, presenting a clear path for sponsorship sales opportunities with properties and brands globally.

Outsourced BD capability In addition to sponsorship sales, the firm offers outsourced business development services to companies selling to the sports and entertainment industry, creating cross-sell opportunities with brands seeking to expand partnerships and client acquisition.

Strong market experience With a combined 120 years of sports business experience across selling, activating sponsorships, and consulting for Fortune 500 clients, there is credibility to pursue larger sponsorship deals and strategic alliances.

Recent alliance potential Recent news shows a strategic alliance with Venu Holding Corporation as an official sponsorship sales partner, signaling ongoing growth and potential co-selling opportunities with larger ecosystems.

Mid-market growth fit Revenue range and employee size place the firm in the mid-market segment, making it a compelling partner for mid-to-large brands seeking measurable sponsorship ROI and for properties looking to scale sponsorship programs efficiently.