Community focus Target partnerships and co-branded outreach with community-oriented initiatives and local events tied to Zoo Idaho collaborations and member-centric services, leveraging Connections Credit Union’s emphasis on serving members over shareholders to position value-added financial programs.

SMB financial solutions Given revenue in the 25–50M range and a mid-size employee base, present scalable banking and fintech solutions for small to mid-market financial needs, including lending, cash management, and digital experience enhancements to support growth.

Tech stack fit Leverage the union’s current technology footprint (AWS, Squarespace, Microsoft 365, LiveChat, Google Tag Manager, Adobe) to propose integrated digital banking enhancements, website optimization, and secure customer engagement tools that align with existing infrastructure.

Member-first messaging Position services around personalized member experiences, loyalty programs, and financial wellness offerings to deepen engagement and cross-sell opportunities, reinforcing the institution’s differentiator of serving members’ needs.

Growth potential With a mid-sized footprint and earnings trajectory, identify opportunities in targeted commercial banking, trust/advisory services, and campus or community partnerships to unlock new revenue streams and expand market presence.